I am currently fascinated with 50 Cent (Wait! I can explain!).
In 2003 (damn, was that really high school?), “In Da Club” came out, and all the kids knew who 50 Cent was. Eminem’s protege. Heavily inked. Hardened gangster. Shot. Many times.
So today, in Dec 2011, let’s look at how 50 Cent has transformed into Curtis ’50 Cent’ Jackson—and why it’s so damn fascinating.
Between Get Rich or Die Tryin’, G-Unit, pimping magic sticks and whatever feuds he’s had with 4176 other rappers, Fiddy’s image was solidly gangster. But somewhere along the way—The Massacre, Curtis—50 wasn’t really… 50 anymore. First he went into sneakers (okay, that works with the G-Unit brand thing). Then it was, what, video-games? Okay, I’ll let him stretch that one too.
But the first time I heard about Vitamin Water was when I really went “What the fuck?” But of course he ended up selling that and making a few million—straight hustlin’. Also, his acting job. Also, a reality TV show. Also, a novel (yes, he WROTE ONE). Also, a film company (YES HE OWNS ONE). And now he’s feeding kids in Africa. While making a profit from it. Does it make him a sell-out?
So he wears a suit now more than do-rags and wifebeaters. So he’s more Mr. Jackson now than Fiddy. But really, he’s still more thug than most rappers in the game right now. Know why? Because he’s shown that he’s a businessman at heart, and a good one at that.
After all, aren’t hustlers, thugs, pimps, and the “realest Gs” all about the paper?